We love this discount newsletter because contrary to what most promotional emails do, it offers subscribers value before highlighting current discounts. In this email newsletter example, Michaels sells art and crafts supplies for people looking to refresh their home decor. In addition to the newsletter examples below, you can find many more newsletter examples by signing up for a free account. Using MailCharts data, we pulled together some of our favorite email newsletter examples in the eight categories we’ve defined above. Define which characteristics are key to your brand and include them when you create newsletters. Perhaps your email copy always carries a friendly tone, or maybe it’s a bit cheeky. Before you know it, they won’t look like anything subscribers can find on your website or social media accounts.Ĭonsistent design can strengthen brand recognition, as can the tone of your emails. It’s easy to go a bit crazy when experimenting with your newsletters. It’s important to note that what may perform well for one company’s ecommerce newsletter may not work for your brand as your target audience might be different, even though you’re selling similar products. They also allow you to play with your send frequency so you can figure out what works best for you: a monthly newsletter, a weekly newsletter, or maybe one that you send every so many days. Many email service providers (ESPs) have built-in A/B testing tools to make testing easy. A/B test your email content, subject lines, email footer, layout, and email offers to ensure you’re optimizing for the best experience. One of the best practices for improving any type of digital marketing strategy is A/B testing. Then, create different newsletters for the different audiences within your target audience. Segment your email list based on the specific topics your subscribers are interested in, their past purchase behavior, the way they engage with you, and any other relevant data you have. The most successful newsletters are the most targeted and tailored ones. Membership Exclusives: Exclusive membership or loyalty newsletters are a great tool to keep your biggest fans engaged with your brand.Ĭheck Your SenderScore Now to See How Mailbox Providers View You as a Sender.Ī Few Best Practices for Your Email Newsletters 1.Oftentimes, the links go to strategic content that indirectly promotes products and as such helps drive conversions. Tips & Tricks: Tying back to the blog category, this newsletter type shares links to helpful content to bring users back to the site where they can read more.Events promotion can cover both in-person and virtual events. Events: B2B companies use events often, but with the current state of the world, we’re seeing more virtual events in the eCommerce space, too.Blog Roundup: These can be news specific or editorial but typically focus on driving subscribers to blog posts and not to product purchase pages.News: News-specific emails can tie closely with the blog roundup category as they typically feature news content directing users to click through to read more in an article.These can be sent at any time but are frequently sent around the holiday season. Gift Guides: Another newsletter type that’s relatively self-explanatory: gift guide newsletters.Holidays: Holiday newsletters are self-explanatory as they focus on a specific upcoming holiday and promote products or content related to that holiday.Product Updates: Typically, product updates can include a product announcement or updates on improvements of existing products.Discounts: These newsletters include but are not limited to a focus on seasonal sales, clearance, or special holiday promotions.Based on the thousands of ecommerce newsletters we’re tracking, we’ve distinguished between eight different types: Types of Email NewslettersĪn email newsletter can cover a lot of different things. Whatever angle you choose, each email newsletter you send should provide ongoing value, encouraging subscribers to keep engaging with your brand. They can also help you drive sales when you use them for promoting products. As such email newsletters help you drive traffic back to your site. They are a core element of your email marketing strategy and contain brand-relevant content such as information on upcoming events, important updates, a look behind the scenes, and links to recent blog posts. Most common are monthly newsletters and weekly newsletters. Typically, email newsletters are sent at a specific frequency. If you want to stay top of mind with your customers, sending out email newsletters is a great way to do so.
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